Why Does SEO Matter?
The internet has grown so much over the last decade that when a person gets online and enters a search query into their preferred search engine, they potentially go to over a million websites. This would be beyond frustrating for a person when all they want to know is the answer to one simple question. The solution to this problem is SEO.
SEO creates a way for the search engines to rank the websites into bunches of groups, starting from the most relevant and up-to-date with the ones that will not give the searcher any pertinent information. This is why it is crucial for any business to have a content marketing strategy focused on SEO best practices and principles.
SEO Services
It is not possible to jump online, post some content, and obtain a massive increase in visitors overnight. It can only happen through patience, time, and some excellent SEO practices. When you work with us at STAR5 Media, we will combine all five main aspects of SEO into your content marketing strategy. This will ensure you get the best bang for the buck, showing a good return on your investment.
Keywords Research And Strategy
Keywords need to be placed throughout all the content that you post. These keywords are words and phrases that the majority of online searches type into the browser’s search bar. The more relevant keywords placed in one piece of content, the better the response will be, which means more traffic to your site.
Of course, there is such a thing as having too many keywords crammed into one piece of content, which is where SEO strategy fits into the picture.
Link Building
Links placed in the content postings work in several ways for your site. First, the posts will have links to outside sites already ranking high on browser searches. These sites will already be rated as safe and informative sites by the web crawling bots checking for such things. Content with links to these reputable and relevant sites will boost the credibility of your content.
The second links that need to be placed are inserted into content, not on your site. The links here will bring the viewers on the other sites, which should also be sites with high traffic amounts, to your site with one click of a link.
Content Writing
Content is what it is all about. The links placed in them will be pointless without content that the reader finds entertaining or informative. The content needs to be such that it answers why the viewer was searching for the subject in the first place. This means that it must be pertinent to the topic and meet the needs of the person viewing the content.
We have an expert staff of content producers that know the ins and outs of the internet rules and regulations. SEO best practices are not something that you can just guess at. Not if you want to have a successful content marketing plan.
On & Off Page SEO Services
Our on-page SEO services consist of placing content on your site that uses the optimal placement of keywords and other SEO strategies to increase the traffic directly to the site by ranking high in search results across many platforms and search engines. This content needs to bring education or entertainment to the reader. Otherwise, they will be lost to you before it even begins.
The off-page services encompass every piece of content that our experts produce and place on relevant sites around the internet. These have to be filled with the same links as before, but they must also have links that bring the viewers of the other site to you. This can be tricky at times because this content must not only be relevant to you and your business, but it must also fit the ideas and thoughts of the site to which it is being posted.
Local SEO
One of the most important aspects of any SEO plan is to reach your local audience. The ones that will intentionally look for your industry within their area. This means that if you are based in Boston, the people looking for your service in Boston will be able to find you online quickly and easily. Even if your business is multi-national, it is vital to gain local business.